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Selecting the right keywords for your website content and html tags is still one of the most fundamental parts of any SEO strategy. While anyone starting a website or blog is likely to spend a considerable amount of time selecting the keywords they think will get them top search results, how often should you revisit the task, and how can you determine whether you have selected the keywords that are working the hardest for you? The following tips can help you keep your SEO strategy fresh, and your keywords the most effective they can be for your website or blog.

Evaluating your results

The first thing to consider when deciding whether it is time to rework your keywords is to determine whether they are performing as they should. There are a number of great tools on the market, both free and proprietary that can make this a fairly simple task. One of the best free keyword tools is part of Google’s popular Analytics application. If you haven’t signed up for this application then you absolutely need to. It is a great tool for your overall SEO strategy, and the keyword tool can help you determine the overall search results for each of your keywords.

If you are in the market for a more customizable SEO tool then you may want to consider purchasing the top selling SEO PowerSuite, though you may also want to think about the rather expensive price tag before making this decision. It has a variety of features that can really help you maximize your SEO strategy, and the keyword tool will not only help you evaluate your keyword results, but give you suggestions for more effective keywords as well. Though Google Analytics also has this feature, SEO PowerSuite is much more effective overall, and will improve not only your Google ranking, but your overall ranking online.

Improving your Keywords

Both Google Analytics and SEO PowerSuite can offer you tools to improve your keywords through suggesting ones that may be more effective. While this can get you started on improving your keywords, what sort of strategy should you have to maximize these results? The temptation to “keyword stuff” can be overwhelming, and while this can temporarily improve your rank, if your content quality goes down this may have the reverse effect on your revenue stream from PPC links or donations. One way to get around this is to try including keywords in areas of your website other than the content. Using meta tags in your pages title, using multiple domains, and working on your backlinks can all improve your overall ranking.

So in general, developing a regular routine of checking your keywords with some sort of SEO keyword tool and making improvements based on the provided suggestions, as well as your own experience will keep your website or blog where you want it to be.

Keeping up to speed with all the SEO strategies that the industry professionals are using can be a time consuming task. The work required to write your blog posts, and contribute to industry forums leaves little time to make sure your SEO strategy is up-to-date. Like any one who is trying to keep up to speed with the SEO market, you know that backlinks are the key to success, but getting quality backlinks without paying a fortune can be difficult.

One of the newest and most popular ways to get backlinks into your SEO repertoire is by submitting articles containing links to your pages to popular and top ranking article websites. Websites like ezinearticles.com and e-how.com are sites where users can submit articles on virtually any topic, and even get paid for hit results. The following are a few tips on submitting articles for free, and getting the quality backlinks you want.

Keep your articles topic relevant

Let’s face it, writing what you know is much easier than not, and writing articles that appeal to your potential customers or blog readers will get them interested in checking out your website. Contributing to topic relevant forums and blogs can also establish you as an industry expert, and will create even more backlinks through other’s linking your work.

Keep the quality of your articles

Avoiding the temptation and even the advice to “keyword stuff” will make your articles more readable and interesting. If you lack the skills to make your articles great, then there are plenty of freelance writers who can help, and they are often worth the investment.

Do a bit of research

Keeping up to date with topics being discussed on industry forums, and identifying your competitors can keep your articles fresh and relevant. This is also another great way to establish yourself as an expert and will keep people clicking your links.