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The growth of YouTube is apparent to anyone who uses the internet on any kind of regular basis, and the number of hits that the most popular videos on this mega-site gets can number in the millions. So how can you capitalize on the most used online video platform? While the answer to this question is virtually limitless, if it is a website or blog that you are looking to increase traffic for, then YouTube can be another great tool that you can use to maximize your SEO strategy and get those ever valuable backlinks.

Using YouTube: The basics

If you run a blog or website then using YouTube to market your product, service, or even yourself is as simple as creating an account and uploading videos. The trick to making this effort a success, however, is ensuring that your videos are interesting, relevant to your business or blog, and are quality. No one will want to watch a video with poor sound or picture quality. It is also important that if you are going to appear in your video as an expert, then looking the part is important. While is should seem obvious, wearing professional clothing and appearing well groomed will make people more likely to recognize you as what you are portraying yourself to be.

There are also many options for video uploads that don’t involve you personally dispensing advice. Including videos of relevant events, interviews, and general interest topics can also be very successful. Just make sure that they are relevant to your website or blog, and that they are free of any copyright, or that you yourself own the copyright for them.

Using Youtube to get back links

The way that your YouTube video campaign will be a success, in terms of your SEO strategy, is in the marketing. Firstly, making sure you include your blog’s or website’s URL in all the videos, as well as a link to your site. Also, embedding your videos, or other videos that are relevant, to your website or blog will get you those sought after backlinks. YouTube includes links to pages that embed their videos, so this will get you not only backlinks, but ones from a very popular source; thereby making them even more valuable.

While this is a great first step, making sure that you market your videos will get the number of people viewing your videos up, and will therefore be more likely to increase your web traffic. Posting links to your videos on relevant forums, or even producing press releases can get your videos out there. Also making sure that you correctly tag your videos will ensure that people can find them through a YouTube search. While this is just another way you can get your website or blog to produce the type of revenue or results you are looking for, it can also be one that allows you to get a little creative, and have a bit of fun.

The SEO business is definitely competitive. Knowing how to use Search Engine Optimization to get your website or blog top hit results on search engines is getting more complicated every day. With the growing number of professional SEO consultants flooding the internet with great SEO, and the number of tactics used to maximize your SEO strategy changing constantly, maintaining your SEO skills can be a full time job all on its own. That is why more and more professional web masters and bloggers are turning to professional consultants and companies to get their website noticed.

In the SEO world, backlinks are the most sought after way to maximize results. Backlinks are links back to your website or blog from other pages online. While the number of backlinks you can get is important, the ranking of the sites that contain your backlinks is the key to success. So how can you get top ranking sites to give you backlinks? One answer is to seek out professional SEO services, but finding a quality consultant or company to get you the backlinks you want can be tricky. Like any trend-setting marketplace, there are literally thousands of individuals and companies online that claim to be SEO backlink experts. Determining which ones really are, and how to get the most value for your dollar can be next to impossible without considering the following tips.

Know your SEO basics

Get to know at little about SEO before you start your search. Understanding the lingo can make knowing what you are looking for much easier. It can also give you the skills you’ll need to spot an amateur posing as a professional. Checking out some professional SEO blogs and forums is a great way to learn the basics from those who are in the industry.

Know how to Spot a Link Farm

While there are a number of legitimate online companies that can create and maintain backlinks for you, there are a growing number of individuals taking advantage of the popularity. There are countless overnight SEO businesses online that likely won’t last, and may even get your website or blog blacklisted by search engines like Google who are taking active measures against link farms. Doing a search for the companies you may be considering, and reading reputable reviews can help you avoid this problem.

Shop around!

While choosing a company or consultant that has top hit results on Google may prove that they are great at the SEO game, they may not always have your best interests in mind. Make sure you can personally contact someone. Always ask them for references, or examples of their work, and asking questions about what types of strategies they use can help you find someone who is in the business of making your website or blog get top results. Ultimately you want to find someone in the business of customer service, and not someone out to be your competitor.

Even more than Facebook, Twitter is fast becoming the social networking site of choice for virtually everyone who wants their presence known online. Twitter was developed as a micro-blogging platform that allows users to post text-based messages, or “Tweets” up to 140 characters that are then sent to their followers, or subscribers. While the vast majority of Tweets are personal in nature, the marketing potential of Twitter is fast being recognized, and using Twitter to market your blog can mean a quick, easy to use, and free way to increase your web traffic.

The simplest way to use Twitter to market your blog is by getting people to become your followers, and tweeting them every time you create a new post. Advertising your Twitter account on your blog, topic-relevant forums, through article submission, and on other websites can get the followers to sign up, and then simply sending a tweet can inform them all to check out your latest blog.

Using Twitter, however, can certainly get more creative than that. Likely the more creative you get, the more interested your followers will become, and the more traffic you will draw to your blog. Engaging your followers, soliciting their input on your blog’s topics, and asking for reactions to your posts can gain more interest than simply advertising your latest blog. It is also important to reply to your followers, both on Twitter and on your blog. Making your readers feel like you value their input will keep them coming back, and may even gain you some of those ever valuable backlinks.

Now that you have decided to enter the new world of social networking, avoiding the temptation to over tweet can be difficult. Setting up two twitter accounts is one way to prevent your followers from feeling like they are being spammed. This allows your readers to sign up for tweets that simply update them on new posts, or for those that are interested, receive more information, like appearances you may be making, relevant industry updates, and general responses. This will keep your follower interested and not overwhelmed. Just don’t forget to include a link to the blog too!

Blogging in today’s online marketplace can be big business, and WordPress is the leading blogging platform used. Like Blogger, WordPress blogs can be simple web logs that you can access and update through the WordPress website. This, however, is an option primarily for personal use blogs. What makes WordPress the choice blogging platform for professional and revenue based blogs is the downloadable blog creation and maintenance software.

Being open source software, WordPress’ coding and applications are very transparent and flexible, and can be used by both novice and expert alike. PHP and MySQL driven, WordPress is also compatible with most web hosting options and Content Management Software, making it ideal for use with virtually any web hosting company.

The WordPress Backlink plug-in is just one of the many plug-ins available for this open source blogging platform. Essential it works by allowing you to trade backlinks with other bloggers, and keeps track of both the number and rank of each of these backlinks. By filling out a form, bloggers can link their related blog entries to yours. There is also a feature that allows you to approve the backlinks filled in, keeping your backlinks relevant, and preventing your content from becoming part of the growing spamdexing epidemic. Google and Yahoo both are cracking down on sites that use spamdexing tactics, and this feature allows you to maintain control of your blog.

So while the WordPress Backlink plug-in can offer another great way to keep track of your backlinks, and can be a good introduction to web analytics for your blog, there are some limitations to the type of data that you will get, and little help analyzing exactly what the results mean. For this, you still will need to use a more in depth web analytics tool, such as Google Analytics, or the software that is available to you through your web hosting package.