Monitor your visitors and increase your profits!Last week, we discussed some methods for equipping your blog with analytics services that will tell you more about your visitors’ behavior. Today, I’d like t present you with some specific scenarios regarding how a program like Google Analytics could work for you. If you’re not using Analytics, you’ll see that you’re missing out on some seriously helpful information, and hopefully you’ll jump on the bandwagon!Bounce RatesYou can use Analytics to determine what percentage of visitors come to your site, and leave without moving on to...

To keep a leg up on your competitors, you need to know what people are doing on your site.If you don’t have appropriate tracking in place on your site, now’s the time to get it. Not knowing how visitors are behaving once their visit your site is only going to hurt you. You could be monetizing basic visitor actions that would make you thousands of dollars if you were only paying attention.Here we’ll discuss a few free, basic analysis programs available for your website, and how you can best utilize the information they can provide.Google Analytics and Webmaster ToolsGoogle provides...

So, you’re coming up with a social media plan for your website or blog, and you want to ensure as many people as possible are going to find you via bookmarking, following, and connecting on various social media websites.Great – so how do you do that?There are a few approaches to getting your website out there. We all know that if you don’t start social media profiles and have links to those profiles (like the famous twitter icon), people won’t necessarily know you have a Twitter account. You don’t want your readers to dig through your text to be able to follow you on...

Selecting the right keywords for your website content and html tags is still one of the most fundamental parts of any SEO strategy. While anyone starting a website or blog is likely to spend a considerable amount of time selecting the keywords they think will get them top search results, how often should you revisit the task, and how can you determine whether you have selected the keywords that are working the hardest for you? The following tips can help you keep your SEO strategy fresh, and your keywords the most effective they can be for your website or blog.Evaluating your resultsThe first...

If you own a business, then using local SEO could launch your efforts into to the top results for search engines like Google and Yahoo, and ultimately be the key to your success; but there are other ways you can get your local business advertised online. With applications such as Google Maps and websites like yellowpages.com getting people to find your business can be simplified by using this strategy. So what are some of the most popular and effective ways to use local SEO and marketing?Facebook Local adsIf you use the mega-popular social networking site Facebook at all, there is no doubt...