If you’re running a website, chances are you may know about the WWW or No WWW controversy. Some say that routing your URL to be accessible by WWW is the best way to go – some say the WWW is implied. Do you regularly type in the WWW when you access a website? If you think it’s implied and possibly a little redundant, you’re not alone. There’s an entire movement of people out there who want to completely do away with the WWW, and are setting up their servers to do a redirect to their domain name without the WWW. They’re hoping this will dissuade WWW users from bothering to...

We’ve talked a little about PPC on this blog before. No, PPC is not SEO, but it’s also an incredibly important part of your search marketing strategy, and it affects your SEO. How? Well, the traffic you’re getting on your blog from a good PPC campaign, along with the way users view your site, affects your visibility. Bounce rate is something Google may keep in mind when calculating SEO, so if you’re running a PPC campaign, you should be carefully watching your Analytics. Here’s some more interesting food for thought – Google loves spending your money. PPC is a significant source of income...

When considering the design of your website or blog functionality, usability and aesthetics are always important considerations; but how your website’s design affects your SEO strategy may not always be considered or even apparent. So how can you tell if your website’s or blog’s design is having an effect on your search engine results, and what should you consider to make your design as SEO-friendly as possible? Size Matters Search engine ranking is based on content, so the more you have the better chance your site has of getting top results. A good way to see if adding content would help your...

Keeping track of all the tips and tricks that make up the ever changing world of search engine optimization can be a time consuming task, especially if it not part of your everyday job, and is just a tool you use to market your online business. So is it worth it to use one of the many online companies or consultant to maximize your SEO strategy and can it give the results that make it worth the investment? Here are some things to consider before hiring an SEO expert and to determining whether this method of marketing your website or blog is right for you. How are you doing on your own? Before looking...

Finding it hard to keep up with your SEO strategy, and not convinced that all the tricks and tips you are using are getting you the results you want? Then may be is time to re-evaluate your strategy and make sure that you have covered all the easiest bases before launching into complicated programming ideas or costly SEO software packages. One of the easiest ways to get the most valuable commodity in the SEO world, backlinks, is to use forums; but using this method effectively is not always the most obvious. Before abandoning this technique here are a few tips to get the most of this fairly simple...