Choosing products and services to maximize the SEO results of your blog or website can be a daunting task. With the ever growing number of consultants, web companies and software programs available, finding the right option can require a bit of research. Any recent online search for SEO software will yields results for SEO PowerSuite, a software package that markets itself as the most effective SEO software available. Found at Link-Assistant.com, SEO PowerSuite offers several options of SEO script packages, including a free one. So is SEO PowerSuite worth the free download or purchase investment, and more importantly, can it improve your search engine optimization? A quick run-down of the 4 available applications can help you make that decision a bit easier.

Website Auditor: This tool allows you to evaluate your keyword density. It also allows you to determine the best places to put your keywords in your html code, whether in the title, tags, or body. The Website Auditor feature also compares your results to those of your major competitors, depending on which package you choose. Checkout Website Auditor Professional trial edition. Or Buy Website Auditor Professional.

Rank Tracker: This script allows you to discover your website’s search engine rank based on the keywords and phrases you use in your html code. It also has a feature that outlines strategies to improve your ranking by suggesting keywords or phrases that may be more effective using some of the most popular tools, including WordTracker and Google AdSense. Lastly it includes an efficiency tool that allows you to see which of your keywords and phrases are being searched the most, and are bringing the most traffic to your site. Checkout Rank Tracker Professional trial edition. Or Buy Rank Tracker Professional.

SEO Spyglass: For those keen on backlinks as their part of their primary SEO strategy, this is an invaluable tool. SEO Spyglass can find out who has links to your page, the number of times these links are used, and the all important rank of those pages on which your links appear. It can also provide similar analysis of your competitors. Checkout SEO Spyglass Professional trial edition. Or Buy SEO Spyglass Professional.

Link Assistant: This tool allows you to build backlinks. The Link Assistant script contacts webmasters of sites or blogs with similar content to yours, and assists you in cultivating and managing their backlinks to your site. Checkout Link Assistant Professional trial edition. Or Buy Link Assistant Professional.

Overall, SEO PowerSuite is a great tool for your Search Engine Optimization marketing efforts. Though it is offered in three price ranges, sometimes, and in this case free really can’t be beat. Most of the features described in this article are available in the free version, and while you can’t save sessions, the free download is a great option for small business owners, or to give the product a trial run. From professional SEO companies to individual users, this can be the right SEO software for you.

With the ever increasing number of websites appearing online that create revenue from ad space, and the spike in software programs available that offer to track and analyze your web traffic, Google Analytics is the easy to use, and free option that is definitely worth a look. In fact, it is currently the most popular web analytics tool used according to Wikipedia, and is used by some of the most successful websites around to keep track of their online presence.

While Google Analytics has been around for a few years, its success essentially lies in its use of fairly simple technology to accomplish the task. Primarily it uses java script, time-stamped cookies, and an implementation code called ga.js. This allows the data to be collected and tracked, as well as analysed.

One of the benefits of Google Analytics is that there are multiple ways to analyze your data. It offers reports that are customizable depending on the type of data you want to know, and how you want it displayed. It is also very functional with other types of software that you may already be using, or that are part of your web host’s control panel; a feature not often found with free analytics tools. Another feature that makes this an excellent free web traffic tracking option is its ability to not only track direct web traffic, but related traffic, such as hits from social networking sites like MySpace and Facebook, as well as through multimedia searches for your site’s images and videos, and even more importantly, search engine hit results.

Another great feature of Google Analytics is both the free and paid support options they offer to help maximize your web traffic. Their site has an extensive Help Centre that contains numerous articles and blogs from industry and Google experts that help you use the product. They also have an active User’s Forum where many question you may have can easily, and quickly be answered. They also offer email and telephone support if needed; a rare service in the world of free online business. If you require more professional, or intensive help in analyzing your web traffic data, or with your search engine optimization and web marketing strategies, Google Analytics also offers paid services from authorized consultants.

Google Analytics does offer a great product and service; however, there are a few limitations that should be kept in mind, especially if it will be used as your only web analytics tool. Google Analytics can often be easily blocked by privacy software that block or deletes tracking cookies. This however, is the major issue with most tracking software available, and it certainly does not affect the overall rating of this web analytics tool in general. Overall, Google Analytics is a highly useful tool that all webmasters and web marketing professionals should seriously consider.

Company: BackLinks.com

Services: Buy & Sell Text Links

The Rundown

Backlinks.com exceeded my expectations within 15 minutes of registering as a new user (advertiser). The advertiser’s user interface is very straight forward. You can add your sites very quickly without having to worry about writing long descriptions and lists of keywords. Simply enter in your site URL, your desired anchor text, and select from the large (but manageable) list of website categories. Click next and you’ve just added your first site.

Once your site has been added to their system, click select links to begin finding relevant backlinks to your website. You will be brought to a page which lists all categories, or you can simply search for the type of site you’re looking for. One click later you are presented with a list of websites related to your selection. I was impressed on the speed of the backlinks.com system, there is almost no wait for returning search results and I must say they’ve built up quite a large and impressive clientele.

Anyway, back to the process. You are now shown a list of sites,  each site is labeled by their brief description, followed by Google Page Rank, whether or not the link will be on a homepage or subpage, and the cost of the link. But the best feature, which sets backlinks.com apart from the rest of the link marketplace; click the description of any website and you are shown the URL of that site, but don’t worry it is in the form of a “CAPTCHA” type of image. This ensures that nobody is penalized by search engines for intentionally purchasing or selling links.

Pros

• Rapid sign-up process
• Great user support
• Quality, categorized web sites
• Shows URL’s but in a secure way
• Pay, and get paid fast via PayPal

Cons

• Limited sorting capabilities
• Confusing User Interface

Overall I have become a fan of backlinks.com and will continue to use them for backlink building. I have already purchased 3 high quality links for $15. As far as results go, well I have already seen a 3 position jump on one of the keywords I used as anchor text through backlinks.com not to mention several clicks (some unexpected traffic). I would highly recommend these guys to any SEO or backlink building professional.

Goto BackLinks.com Here

Company: SEOmoz.org

What is it? SEO Link Building Tool

The Rundown

Find High Authority, Juicy Links for next to nothing

This is the tool that “roped” me into buying a pro account with seomoz, and boy am I glad I jumped on the bandwagon with this one. The juicy link finder has helped me take client sites to the top of Google rankings for highly competitive keywords within a matter of weeks.

How It Works

The genius of this tool is in the simplicity of the user experience, the front end is incredibly simple. Input your keyword/keyphrase, select the number of results: 50,100, 150 or 200, and let seomoz work their magic. A few brief minutes later you are presented with the results in order of importance. The “juiciest” link being at the top of the list, and the least juiciest link resides at the bottom.

The beauty of this tool is that you will very often find unlikely hidden gems with high authority. I once found a very old site related to one of my niches hosted on an old geocities account. However, this site had HUGE authority within my niche and the webmaster didn’t even know it. I contacted him immediately to negotiate a link on his site and he was more than happy to give me a permanent link for an incredibly low price. 2 weeks later our site was ranked #3 in Google for that keyword (which was highly competitive).

Features:

• Simple Interface
• Extremely Useful
• Export to CSV

The Conclusion

If you do SEO, you need this tool

If you are an SEO or webmaster you will find this tool will pay for itself rapidly.

I use this tool routinely with all of my personal sites, and client sites. I have managed to find so many hidden gems with high authority, and this is one of my SEO secrets. Couple this tool with a good targeted keyword and you are well on your way to high rankings in the big search engines.

Goto SEOmoz Here

Company: LinkDiagnosis

Services: Free tool to examine your link competition

The Rundown

Analyze Back Links

This is a great tool for examining your site’s back links. The best part about LinkDiagnosis is that it’s 100% free to use with no restrictions. Just go to their website, enter the desired URL, and click Start. It normally only takes a minute or two for most sites(depending on the amount of back links to the site you’re examining). After the brief wait you are presented with some extremely useful data. It shows your total unique back links, a unique back link is defined as one unique domain name linking back to your site.

Sort results by:

• Link Strength
• Page Rank
• Anchor Text
• dofollow or nofollow
• out-bound links

Best Feature: Export all of your data to .CSV (comma separated values, excel file)

You can examine the data and sort the results by Page Rank, Link Strength, and anchor text. This tool is useful in many different ways for an SEO professional. It is especially good at examining your competition, just pop in your competitors URL, sit back and watch as the raw data is transformed it extremely useful information. I use this tool regularly to find potential link partners and obscure, but strong, links.

Goto LinkDiagnosis Here

Company:Text-Link-Ads InLinks

Services: Buy & Sell Text Links

The Rundown

Text-Link-Ads is one of the original pioneers in the text link marketplace industry. They have been around for a long time and know how to do business. This gives you peace of mind because they are established, reputable company. I have been a member for a few years and have found their service to be useful for my link building needs.

Pros

• Buying links is very easy
• Quick sign-up process
• Easy to install plugins and scripts
• Excellent website design
• Simple, straight forward navigation
• Free Custom Proposals
• Quality search system

Cons

• Selling links is a bit complicated
• Difficult to remove publisher websites

How it works:

Publishers (sell links)

To become a publisher, simply sign up and add your websites to the TLA marketplace database. This takes 5-10 minutes depending on your typing speed. Once you’ve added a simple description for your site you will be given a snippet of code, or if you use wordpress or another blogging platform you can download a plugin for easy integration. This code/plugin allows Text-Link-Ads to sell links on your site in an instant.

You have 2 choices of where the links will be located: 1) you can have a blogroll type of sidebar widget with a list of sold links, or 2) you can have links appear throughout your blog posts. As a publisher you have full control over how many links you wish to sell, whether or not you’d like to approve those links or have them automatically sold, and which blog posts you would like included or excluded. The system is very simple to use and works!

Text-Link-Ads does not display your website’s URL or name to prospective link buyers. It is only shown to the buyer once the purchase has been made.

Advertisers (buy links)

Text-Link-Ads Inlinks program is one of my favorite ways to acquire high PR text links for ridiculously cheap prices. Just sign up, and start searching. You can search by website category and then sort the websites by their Google page rank or other variables. Each website’s profile will tell you whether the link is dofollow or not (99% are), and whether or not the link is “sitewide” (not applicable for their inlinks system)

After purchasing a link you are given the exact URL of where your link resides for immediate verification. Once payment has gone through you will see your links almost instantly (which is what I love the most).

This service is a great way for webmasters and SEO professionals to boost search engine rankings fast.

Goto Text-Link-Ads Here