Automatic Matching, We Almost Forgot About You

We’ve talked a little about PPC on this blog before. No, PPC is not SEO, but it’s also an incredibly important part of your search marketing strategy, and it affects your SEO.How? Well, the traffic you’re getting on your blog from a good PPC campaign, along with the way users view your site, affects your visibility. Bounce rate is something Google may keep in mind when calculating SEO, so if you’re running a PPC campaign, you should be carefully watching your Analytics.Here’s some more interesting food for thought – Google loves spending your money. PPC is a significant source of...