BackLinkFast.com

Getting back links for your website is one of the most important strategies of any search engine optimization. While there are numerous sites offering advice on how to achieve this, and costly programs that claim to help you do this, if you are not aware of whether your strategy is successful all that hard work could be going to waste. If you are just starting out in SEO and are not ready to invest in costly software, or are just looking for another way to check your backlinks, then do not over look the very useful and free Yahoo Explorer!

Yahoo Explorer allows you to see all indexed pages on Yahoo that link back to yours, as well as the most popular sites for particular searches and for particular sites. You can find Yahoo Explorer by following this link, https://siteexplorer.search.yahoo.com, or by searching for Yahoo Explorer in any search engine. Once there you can enter the URL you want to check at the top, or log-in using your existing Yahoo user name, or if you don’t have one, then create one. Creating an account will allow you to keep track of multiple sites. Once you have typed in the website or specific webpage that you are looking for results for, follow these two easy steps to check your backlinks.

1. Click the “inlinks” button on the left in the results area at the top of the page. And then click the drop-down box at the right, and select “Except from this Domain“.
2. The results will now appear and your backlinks will be featured next to the “inlinks” results. The actual links themselves are listed below that.

It really is that easy to find your backlinks on Yahoo, and this is an easy, quick, and accurate tool that should not be overlooked by anyone who is concerned with the search engine optimization of their website. It is also a great tool to help you get started with SEO and can help you build your strategy and improve your results.

We’ve talked a little about PPC on this blog before. No, PPC is not SEO, but it’s also an incredibly important part of your search marketing strategy, and it affects your SEO.

How? Well, the traffic you’re getting on your blog from a good PPC campaign, along with the way users view your site, affects your visibility. Bounce rate is something Google may keep in mind when calculating SEO, so if you’re running a PPC campaign, you should be carefully watching your Analytics.

Here’s some more interesting food for thought – Google loves spending your money. PPC is a significant source of income for Google, so they’re going to squeeze you for what they can reasonably (and sometimes unreasonably get).

This week, in the middle of working on a client campaign, I saw something important I’d forgotten about over the past few months.

If you don’t know what Google Auto Matching is, it’s one of those important things about doing search marketing on Google that you need to burn into your memory.

Auto Matching is a Google PPC feature that allows Google to find “other relevant keywords” that you may not necessarily specify in your initial keyword lists, and to match those searches with your ads.

Doesn’t that sound appealing? Well, it shouldn’t. You don’t really have any control over what Google decides should be relevant traffic. This means that Google could be earning you tons of idiot clicks at your expense – and that’s going to lead directly to blowing right through your budget.

How do you know what terms Google is matching you on? You don’t, really. You can do some sample searches with your keywords to see what comes up, but other than that, the whole matter just takes a little control out of your hands.

Here’s how you get rid of Auto Matching:

In your Google PPC Client Center, access each campaign individually, and click on the “Settings” tab.

You will see, at the very bottom, an option panel for automatic matching. It should look something like this:

If you don’t see Auto Matching, then your account isn’t eligible for it, so you don’t have to worry.

If you do see Automatic Matching as an option, and it says you’re opted in, click “Edit” and simply turn it off.

Make sure to watch your traffic and expense before and after you disable Automatic Matching. In very few cases, we’ve seen Auto Matching turn even more of a profit for advertisers, but we’re talking 1% of 100% of customers.

Google is going to take the opportunity of the auto matching function being on to spend, spend, spend. If you’re an affiliate, this could be especially crushing. Affiliates often use a broad spectrum of keywords in content campaigns to attract traffic, so you could end up spending a ton of money and getting plenty of irrelevant clicks.

You should be doing whatever possible to get control of all your advertising campaigns, regardless of whether or not you’re running PPC, SEO, or Email.

Let’s face it! There are hundreds, even thousands of resources available online that claim to help you with your search engine optimization strategy by getting quality backlinks and better search results, but most of them offer little more than information you already know. There are however, a few quality resources available on the World Wide Web, and if you have done any searching online for information about SEO then there is no doubt you have heard of Aaron Wall’s SEO Book. SEO Book is an eBook and related website community that promises to “improve your ranking, traffic and profits today”. So what can SEO Book give you that you already don’t know? You may be surprised!

Aaron Wall’s SEO Book was a result of the move in 2003 by Google to punish the SEO spammers of the internet world whose black hat SEO tricks had essentially made Google a useless tool for finding relevant information. He was the first to respond with content that explained how SEO can be used to effectively get top search engine results without using shady strategies. The result is that his website, SEO Book.com and the eBook itself are some of the best resources available online on search engine optimization.

What SEO Book Covers

It’s always nice to know what you’ll get for your money, and though Wall offers a money back guarantee, knowing what you’re paying for makes sense. The SEO Book provides you with an in-depth look into everything you’ll need to know, not only to get the search results you want, but also it gives you a better understanding of how all this SEO stuff works. It includes;

• Brief history of the Internet and general information about how it works
• Tips on effective writing for the internet
• Tips for interacting with specific search engines
• Info on pay-per-click ads
• Tips on how to monitor your results
• Tips on hiring an SEO professional

It also includes a handy Quick Tips guide to getting started which is great if you are looking to get results fast. Though it is on the pricier side at $79, the tips and tricks that he provides are unmatched by cheaper resources, and with free updates for life the time you’ll save in keeping up to date with the latest in SEO is definitely worth the price!

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When considering the design of your website or blog functionality, usability and aesthetics are always important considerations; but how your website’s design affects your SEO strategy may not always be considered or even apparent. So how can you tell if your website’s or blog’s design is having an effect on your search engine results, and what should you consider to make your design as SEO-friendly as possible?

Size Matters

Search engine ranking is based on content, so the more you have the better chance your site has of getting top results. A good way to see if adding content would help your ranking is to look at the amount of content your biggest competitors have in comparison to you. A great and easy way to add content is to start a blog or create free resource pages. This can boost your results with little effort, especially if you hire a writer to handle the blog content.

Look at your Graphics

Graphics are a great way to make your website or blog interesting and professional looking, but without adding the appropriate keyword tags to the html code then they will add nothing to your SEO strategy. If you also have little content on your page they may even hinder it.

Are your technical elements ok?

Elements to dynamic websites such as PHP databases can virtually eliminate the amount of content that you have on your site by not having a static URL. While in most cases this cannot be helped, creating a site map can assist you in getting your content seen by search engine web crawlers. Also, take a look at your html code. Messy code can have a negative effect on the methods you may be using to get top search engine results.

Is your Domain Name working for you?

Choosing a good domain name is a very important part of maximizing your SEO strategy and is also usually an important part of your website’s identity. While choosing a domain name that is easy to remember and spell, and represents the purpose of your business or blog is important, considering its effectiveness within the realm of search engine optimization is also critical. Consider purchasing multiple domain names from your web host to take full advantage of the effect this can have on your SEO results.

Finding a balance between the design of your website or blog for the purpose of both appealing to your clients or users and getting them there in the first place is always important, and using these tips can get you the results you want.

When it comes to an SEO-optimized website, you can’t afford not to do everything right.

Any run-of-the-mill webmaster can learn enough about SEO from internet resources to keep an SEO-optimized website running. Most webmasters we’ve come into contact with start a website with analytical tools in place, optimized copy, relevant page content, and a clean website…

… And then it all goes downhill from there.

If you’ve been neglecting SEO optimization of your site, your competitors are getting the edge on you. Today’s tips will involve ways to keep the SEO power of your site up to date.

Here are some things to consider when reviewing your site’s SEO rank:

1. How long does it take to load your site? If you’re using the same flash scripts on the home page or a landing page that you ‘ve been using for a few years, don’t. Google is more heavy-handed than ever when penalizing webmasters for having flash.

   This doesn’t mean that all flash is bad – it can be a great, graphic or interactive addition to your page. It becomes a problem when the flash gets a little on the heavy side, and slows down your users’ browsers when they view your page. It’s also a problem when you are using the flash as a replacement for content, which is what Google is really looking for to index you.

   Clear your cache, refresh your browser, and take a look at the load time of your page. Are you sure that the flash is worth losing SEO power?

   Also, if you’re finding your blog to be heavy on images and a ton of plugins, this could be causing your page to load much more slowly. Remember to “only use what you need,” and make sure what you are using is worth the cost of a greater load time.

2. Do you make it easy to backlink you, or share your information? There’s a big difference between correctly utilizing social networking and bookmarking tools, and covering your pages in a ton of those cute little social media icons. Trust us, no one wants to see those. They’re on the site for your content.

   At the same time, if you’re not making it easy for people to take note of your website, you’re going to miss some valuable backlinks.

   Take the time to come up with a social media integration plan for your website – you won’t be disappointed.

3. Analytics. We went over this last week, so we can simply touch on this for now. If you aren’t using Analytics properly for your website, you’re not going to be able to see what users are doing on your site. If a keyword drops off the map, are you using a program that would give you that information? Do you know where you’re at in the rankings?

   This is definitely something to take note of, and improve on your site.

Next week we’ll have more tips and tricks for doing your seasonal SEO analysis – follow our tips, and you’ll stay on top!

Keeping track of all the tips and tricks that make up the ever changing world of search engine optimization can be a time consuming task, especially if it not part of your everyday job, and is just a tool you use to market your online business. So is it worth it to use one of the many online companies or consultant to maximize your SEO strategy and can it give the results that make it worth the investment? Here are some things to consider before hiring an SEO expert and to determining whether this method of marketing your website or blog is right for you.

How are you doing on your own?

Before looking to spending money on the services of an SEO consultant, it is first important to determine whether you are doing well enough on your own, and whether or not you have utilized all the easy and free tools available to you. Start by doing a search on a variety of search engines using keywords that people may use to find your website, business or blog and see where you come up in the results. If you are making the first page of results you may want to determine how much better a SEO company could do before making the investment. Also, if you are not using free online tools such as Google Analytics then you may want to exhaust these methods first.

Hiring a Professional

If you have done all you can or don’t have time to maximize your SEO strategy and are still coming up short on the most popular search engines, then hiring a professional SEO consultant may be in your best interest. If this is the route you decide to take making sure you hire the services of a company or individual consultant that knows how search engine optimization works and uses SEO strategies that won’t get your website banned from search engines is important. Google, for example is making active efforts to monitor and remove websites that use aggressive “black hat” SEO strategies, and the cost associated with getting yourself back online if this happens can be considerable. Always ask for references and examples of their work, and ask them about the types of strategies they use. In general stay away from companies that use purchased links, as these are the worst offenders to getting your site removed from search results.

In some cases, paying for the services of a professional SEO company or consultant can be worth the money spent, but like hiring any professional making sure you are getting quality service at a reasonable price is always important and is good business sense.