Why your web design can make or break your SEO strategy

When considering the design of your website or blog functionality, usability and aesthetics are always important considerations; but how your website’s design affects your SEO strategy may not always be considered or even apparent. So how can you tell if your website’s or blog’s design is having an effect on your search engine results, and what should you consider to make your design as SEO-friendly as possible?

Size Matters
Search engine ranking is based on content, so the more you have the better chance your site has of getting top results. A good way to see if adding content would help your ranking is to look at the amount of content your biggest competitors have in comparison to you. A great and easy way to add content is to start a blog or create free resource pages. This can boost your results with little effort, especially if you hire a writer to handle the blog content.

Look at your Graphics
Graphics are a great way to make your website or blog interesting and professional looking, but without adding the appropriate keyword tags to the html code then they will add nothing to your SEO strategy. If you also have little content on your page they may even hinder it.

Are your technical elements ok?
Elements to dynamic websites such as PHP databases can virtually eliminate the amount of content that you have on your site by not having a static URL. While in most cases this cannot be helped, creating a site map can assist you in getting your content seen by search engine web crawlers. Also, take a look at your html code. Messy code can have a negative effect on the methods you may be using to get top search engine results.

Is your Domain Name working for you?
Choosing a good domain name is a very important part of maximizing your SEO strategy and is also usually an important part of your website’s identity. While choosing a domain name that is easy to remember and spell, and represents the purpose of your business or blog is important, considering its effectiveness within the realm of search engine optimization is also critical. Consider purchasing multiple domain names from your web host to take full advantage of the effect this can have on your SEO results.

Finding a balance between the design of your website or blog for the purpose of both appealing to your clients or users and getting them there in the first place is always important, and using these tips can get you the results you want.