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Even more than Facebook, Twitter is fast becoming the social networking site of choice for virtually everyone who wants their presence known online. Twitter was developed as a micro-blogging platform that allows users to post text-based messages, or “Tweets” up to 140 characters that are then sent to their followers, or subscribers. While the vast majority of Tweets are personal in nature, the marketing potential of Twitter is fast being recognized, and using Twitter to market your blog can mean a quick, easy to use, and free way to increase your web traffic.

The simplest way to use Twitter to market your blog is by getting people to become your followers, and tweeting them every time you create a new post. Advertising your Twitter account on your blog, topic-relevant forums, through article submission, and on other websites can get the followers to sign up, and then simply sending a tweet can inform them all to check out your latest blog.

Using Twitter, however, can certainly get more creative than that. Likely the more creative you get, the more interested your followers will become, and the more traffic you will draw to your blog. Engaging your followers, soliciting their input on your blog’s topics, and asking for reactions to your posts can gain more interest than simply advertising your latest blog. It is also important to reply to your followers, both on Twitter and on your blog. Making your readers feel like you value their input will keep them coming back, and may even gain you some of those ever valuable backlinks.

Now that you have decided to enter the new world of social networking, avoiding the temptation to over tweet can be difficult. Setting up two twitter accounts is one way to prevent your followers from feeling like they are being spammed. This allows your readers to sign up for tweets that simply update them on new posts, or for those that are interested, receive more information, like appearances you may be making, relevant industry updates, and general responses. This will keep your follower interested and not overwhelmed. Just don’t forget to include a link to the blog too!