
Blogging in today’s online marketplace can be big business, and Wordpress is the leading blogging platform used. Like Blogger, Wordpress blogs can be simple web logs that you can access and update through the Wordpress website. This, however, is an option primarily for personal use blogs. What makes Wordpress the choice blogging platform for professional and revenue based blogs is the downloadable blog creation and maintenance software.
Being open source software, Wordpress’ coding and applications are very transparent and flexible, and can be used by both novice and expert alike. PHP and MySQL driven, Wordpress is also compatible with most web hosting options and Content Management Software, making it ideal for use with virtually any web hosting company.
The Wordpress Backlink plug-in is just one of the many plug-ins available for this open source blogging platform. Essential it works by allowing you to trade backlinks with other bloggers, and keeps track of both the number and rank of each of these backlinks. By filling out a form, bloggers can link their related blog entries to yours. There is also a feature that allows you to approve the backlinks filled in, keeping your backlinks relevant, and preventing your content from becoming part of the growing spamdexing epidemic. Google and Yahoo both are cracking down on sites that use spamdexing tactics, and this feature allows you to maintain control of your blog.
So while the Wordpress Backlink plug-in can offer another great way to keep track of your backlinks, and can be a good introduction to web analytics for your blog, there are some limitations to the type of data that you will get, and little help analyzing exactly what the results mean. For this, you still will need to use a more in depth web analytics tool, such as Google Analytics, or the software that is available to you through your web hosting package.

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