If you’ve worked with a self-hosted WordPress blog, you understand the SEO ranking power of blogs. Blogs, when updated frequently, optimized for SEO and kept spam-free, can be powerful tools to help you rank higher in Google than any ordinary website can.
If you’ve wondered why blogs seem to do so well in the search engines, and get picked up more quickly, the secret is in the power of the ping. Pinging is an important part of the way your blog works, notifying various websites when you update your blog, or change content in any way.
To find out which ping services your blog notifies, go to your WordPress dashboard, and find the Settings menu. Then click on Writing. You should see a list of services, which will likely include http://rpc.pingomatic.com/. This is the default ping service WordPress uses. Ping-o-matic will notify search engines and other services that you’ve updated your blog, which can be really helpful to getting you indexed. Since WordPress automates this process for you, if you’re paying attention to your blog, you’re going to be sending out pings. Your pages will be crawled on a much more consistent basis if you’re notifying the engines of new updates via pings.
What about Pingbacks?
A pingback happens when another website links to one of your blog posts. If you have pingbacks enabled on your blog, you’ll receive a comment notification when your article is linked to. This will also increase your blog’s SEO power, and help improve your ranking.
Is it Possible to Ping Too Much?
Every time you edit or make an update to a blog post, your blog sends out a ping. It is possible to get penalized in search engines or with different ping services for excessive pinging. In the case of ping services, too much can be a very bad thing.
For instance, say you are working with a blog posting, and realize there are several typos. You edit your post and publish the changes, only to realize there were several other typos you missed. Before you’re finished, you’ve published at least three more times. You also decide to check your other postings for errors, and you end up finding several. In the end, you’ve re-published various posts several times, and sent out a ping to your different services each time.
Even if you’re not prone to typos, there are other situations where you may need to make several post edits. As an affiliate, you may also be using different TIDs for products listed in different parts of your blog. Say you need to change TIDs for your affiliate links on several different posts. You may end up re-publishing posts several times – and again, pinging your services multiple times in one sitting.
So, how can you set your blog up to keep you from getting penalized or banned as a result of multiple pings?
MaxBlogPress Ping Optimizer
MaxBlogPress is a the most popular ping optimizer plugin for WordPress on the web. Best of all, it’s free! You can try it out at: http://www.maxblogpress.com/plugins/mpo/
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The interface is super easy to use, and will actually allow you to specify a time increment for pings. This ensures that you will still be pinging, just not excessively.
In terms of optimizing pings, the MaxBlogPress plugin is virtually unrivaled. You can continue customization of your pings by researching the ping services that are best for you. There are many ping services out there, so research carefully to ensure that your list is up-to-date, and utilizing the services that are best for your blog.
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