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If you’ve worked with a self-hosted WordPress blog, you understand the SEO ranking power of blogs. Blogs, when updated frequently, optimized for SEO and kept spam-free, can be powerful tools to help you rank higher in Google than any ordinary website can.

If you’ve wondered why blogs seem to do so well in the search engines, and get picked up more quickly, the secret is in the power of the ping. Pinging is an important part of the way your blog works, notifying various websites when you update your blog, or change content in any way.

To find out which ping services your blog notifies, go to your WordPress dashboard, and find the Settings menu. Then click on Writing. You should see a list of services, which will likely include http://rpc.pingomatic.com/. This is the default ping service WordPress uses. Ping-o-matic will notify search engines and other services that you’ve updated your blog, which can be really helpful to getting you indexed. Since WordPress automates this process for you, if you’re paying attention to your blog, you’re going to be sending out pings. Your pages will be crawled on a much more consistent basis if you’re notifying the engines of new updates via pings.

What about Pingbacks?

A pingback happens when another website links to one of your blog posts. If you have pingbacks enabled on your blog, you’ll receive a comment notification when your article is linked to. This will also increase your blog’s SEO power, and help improve your ranking.

Is it Possible to Ping Too Much?

Every time you edit or make an update to a blog post, your blog sends out a ping. It is possible to get penalized in search engines or with different ping services for excessive pinging. In the case of ping services, too much can be a very bad thing.

For instance, say you are working with a blog posting, and realize there are several typos. You edit your post and publish the changes, only to realize there were several other typos you missed. Before you’re finished, you’ve published at least three more times. You also decide to check your other postings for errors, and you end up finding several. In the end, you’ve re-published various posts several times, and sent out a ping to your different services each time.

Even if you’re not prone to typos, there are other situations where you may need to make several post edits. As an affiliate, you may also be using different TIDs for products listed in different parts of your blog. Say you need to change TIDs for your affiliate links on several different posts. You may end up re-publishing posts several times – and again, pinging your services multiple times in one sitting.

So, how can you set your blog up to keep you from getting penalized or banned as a result of multiple pings?

MaxBlogPress Ping Optimizer

MaxBlogPress is a the most popular ping optimizer plugin for WordPress on the web. Best of all, it’s free! You can try it out at: http://www.maxblogpress.com/plugins/mpo/

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The interface is super easy to use, and will actually allow you to specify a time increment for pings. This ensures that you will still be pinging, just not excessively.

In terms of optimizing pings, the MaxBlogPress plugin is virtually unrivaled. You can continue customization of your pings by researching the ping services that are best for you. There are many ping services out there, so research carefully to ensure that your list is up-to-date, and utilizing the services that are best for your blog.

Choosing products and services to maximize the SEO results of your blog or website can be a daunting task. With the ever growing number of consultants, web companies and software programs available, finding the right option can require a bit of research. Any recent online search for SEO software will yields results for SEO PowerSuite, a software package that markets itself as the most effective SEO software available. Found at Link-Assistant.com, SEO PowerSuite offers several options of SEO script packages, including a free one. So is SEO PowerSuite worth the free download or purchase investment, and more importantly, can it improve your search engine optimization? A quick run-down of the 4 available applications can help you make that decision a bit easier.

Website Auditor: This tool allows you to evaluate your keyword density. It also allows you to determine the best places to put your keywords in your html code, whether in the title, tags, or body. The Website Auditor feature also compares your results to those of your major competitors, depending on which package you choose. Checkout Website Auditor Professional trial edition. Or Buy Website Auditor Professional.

Rank Tracker: This script allows you to discover your website’s search engine rank based on the keywords and phrases you use in your html code. It also has a feature that outlines strategies to improve your ranking by suggesting keywords or phrases that may be more effective using some of the most popular tools, including WordTracker and Google AdSense. Lastly it includes an efficiency tool that allows you to see which of your keywords and phrases are being searched the most, and are bringing the most traffic to your site. Checkout Rank Tracker Professional trial edition. Or Buy Rank Tracker Professional.

SEO Spyglass: For those keen on backlinks as their part of their primary SEO strategy, this is an invaluable tool. SEO Spyglass can find out who has links to your page, the number of times these links are used, and the all important rank of those pages on which your links appear. It can also provide similar analysis of your competitors. Checkout SEO Spyglass Professional trial edition. Or Buy SEO Spyglass Professional.

Link Assistant: This tool allows you to build backlinks. The Link Assistant script contacts webmasters of sites or blogs with similar content to yours, and assists you in cultivating and managing their backlinks to your site. Checkout Link Assistant Professional trial edition. Or Buy Link Assistant Professional.

Overall, SEO PowerSuite is a great tool for your Search Engine Optimization marketing efforts. Though it is offered in three price ranges, sometimes, and in this case free really can’t be beat. Most of the features described in this article are available in the free version, and while you can’t save sessions, the free download is a great option for small business owners, or to give the product a trial run. From professional SEO companies to individual users, this can be the right SEO software for you.

Even more than Facebook, Twitter is fast becoming the social networking site of choice for virtually everyone who wants their presence known online. Twitter was developed as a micro-blogging platform that allows users to post text-based messages, or “Tweets” up to 140 characters that are then sent to their followers, or subscribers. While the vast majority of Tweets are personal in nature, the marketing potential of Twitter is fast being recognized, and using Twitter to market your blog can mean a quick, easy to use, and free way to increase your web traffic.

The simplest way to use Twitter to market your blog is by getting people to become your followers, and tweeting them every time you create a new post. Advertising your Twitter account on your blog, topic-relevant forums, through article submission, and on other websites can get the followers to sign up, and then simply sending a tweet can inform them all to check out your latest blog.

Using Twitter, however, can certainly get more creative than that. Likely the more creative you get, the more interested your followers will become, and the more traffic you will draw to your blog. Engaging your followers, soliciting their input on your blog’s topics, and asking for reactions to your posts can gain more interest than simply advertising your latest blog. It is also important to reply to your followers, both on Twitter and on your blog. Making your readers feel like you value their input will keep them coming back, and may even gain you some of those ever valuable backlinks.

Now that you have decided to enter the new world of social networking, avoiding the temptation to over tweet can be difficult. Setting up two twitter accounts is one way to prevent your followers from feeling like they are being spammed. This allows your readers to sign up for tweets that simply update them on new posts, or for those that are interested, receive more information, like appearances you may be making, relevant industry updates, and general responses. This will keep your follower interested and not overwhelmed. Just don’t forget to include a link to the blog too!

Blogging in today’s online marketplace can be big business, and WordPress is the leading blogging platform used. Like Blogger, WordPress blogs can be simple web logs that you can access and update through the WordPress website. This, however, is an option primarily for personal use blogs. What makes WordPress the choice blogging platform for professional and revenue based blogs is the downloadable blog creation and maintenance software.

Being open source software, WordPress’ coding and applications are very transparent and flexible, and can be used by both novice and expert alike. PHP and MySQL driven, WordPress is also compatible with most web hosting options and Content Management Software, making it ideal for use with virtually any web hosting company.

The WordPress Backlink plug-in is just one of the many plug-ins available for this open source blogging platform. Essential it works by allowing you to trade backlinks with other bloggers, and keeps track of both the number and rank of each of these backlinks. By filling out a form, bloggers can link their related blog entries to yours. There is also a feature that allows you to approve the backlinks filled in, keeping your backlinks relevant, and preventing your content from becoming part of the growing spamdexing epidemic. Google and Yahoo both are cracking down on sites that use spamdexing tactics, and this feature allows you to maintain control of your blog.

So while the WordPress Backlink plug-in can offer another great way to keep track of your backlinks, and can be a good introduction to web analytics for your blog, there are some limitations to the type of data that you will get, and little help analyzing exactly what the results mean. For this, you still will need to use a more in depth web analytics tool, such as Google Analytics, or the software that is available to you through your web hosting package.

With the ever increasing number of websites appearing online that create revenue from ad space, and the spike in software programs available that offer to track and analyze your web traffic, Google Analytics is the easy to use, and free option that is definitely worth a look. In fact, it is currently the most popular web analytics tool used according to Wikipedia, and is used by some of the most successful websites around to keep track of their online presence.

While Google Analytics has been around for a few years, its success essentially lies in its use of fairly simple technology to accomplish the task. Primarily it uses java script, time-stamped cookies, and an implementation code called ga.js. This allows the data to be collected and tracked, as well as analysed.

One of the benefits of Google Analytics is that there are multiple ways to analyze your data. It offers reports that are customizable depending on the type of data you want to know, and how you want it displayed. It is also very functional with other types of software that you may already be using, or that are part of your web host’s control panel; a feature not often found with free analytics tools. Another feature that makes this an excellent free web traffic tracking option is its ability to not only track direct web traffic, but related traffic, such as hits from social networking sites like MySpace and Facebook, as well as through multimedia searches for your site’s images and videos, and even more importantly, search engine hit results.

Another great feature of Google Analytics is both the free and paid support options they offer to help maximize your web traffic. Their site has an extensive Help Centre that contains numerous articles and blogs from industry and Google experts that help you use the product. They also have an active User’s Forum where many question you may have can easily, and quickly be answered. They also offer email and telephone support if needed; a rare service in the world of free online business. If you require more professional, or intensive help in analyzing your web traffic data, or with your search engine optimization and web marketing strategies, Google Analytics also offers paid services from authorized consultants.

Google Analytics does offer a great product and service; however, there are a few limitations that should be kept in mind, especially if it will be used as your only web analytics tool. Google Analytics can often be easily blocked by privacy software that block or deletes tracking cookies. This however, is the major issue with most tracking software available, and it certainly does not affect the overall rating of this web analytics tool in general. Overall, Google Analytics is a highly useful tool that all webmasters and web marketing professionals should seriously consider.

In today’s web business industry successful Search Engine Optimization tactics are absolutely fundamental to your online business’ or blog’s success. While onsite SEO involves choosing the right keywords or phrases, and correctly embedding them in your html code, Back Linking involves getting as many quality links to your webpage as possible, and is quickly becoming the most important tool to getting top, and lasting search engine hit results.

There are generally two types of Back Links that produce desired SEO results; one-way and reciprocal. One-way links are links that appear on other sites, the higher ranking themselves the better, that lead to your website or blog. It is these types of links that are generally most effective in getting higher search engine result, though are often more difficult to maintain. It is for this reason that more and more online linking businesses, often called Link Farms have sprung up in the last few years, and they usually charge a fee to maintain the links on their page. Though effective, Link Farms are often regarded as “spamdexing”, and can sometimes be removed from search engine results. Reciprocal links are links that appear on your website which take you to another page that also contains a link back to your site. In general these are less effective as a SEO strategy.

From simple contacting webmasters of sites that may attract your potential customers or readers and asking for a link, to paying companies that specialize in one-way Back Linking, there are a number of ways to use this SEO tactic to get online traffic to your site. All methods, however, are not created equal. Avoiding Link Farms, and hiring expert companies or individuals can keep your website active, and produce the revenue you are looking for.

Lastly, an important part of Back Linking is knowing how to keep track of how this strategy is working. The most effective, and ultimately the only way to truly evaluate the success of your Back Linking strategy is implementing software. This type of program can keep track of the live links that Back Link to your site, and the number or percentage of traffic that each brings. Most CMS, or Content Management Software includes these types of programs.